This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

By choosing to use the Site and/or purchase our products through the Site, you agree to and accept the terms of the Privacy Policy, and consent to collection, retention, analysis, use and disclosure of your Personal Information by us, in accordance with this Privacy Policy.

The Site is intended for users ages 18 years and older only, who are in India. Accordingly, we will not knowingly collect or use any personal information from individuals that we know to be (i) under the age of 18 years, or (ii) outside India at the time of obtaining services. In addition, we will delete any information in our database that we know originates from an individual under the age of 18 years or an individual who is not in India or is governed by laws other than applicable laws of India.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why. We may retain your information for as long as needed to provide you products / services, comply with our legal obligation, resolve disputes, conduct analysis, audits, or to enforce our agreements or as otherwise required by law.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. 
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card/debit card/unique payment interface numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, shipping partners, payment gateway partners and logistic agencies. We do not store or process information necessary to make online payments such as all the digits of a credit card number/bank account number, CVV numbers, one time PIN numbers and similar payment authentication information. However, such information may be collected, stored and used by the payment gateway service provider you choose to complete your transaction with and/or our processor Shopify and our payment gateway partner(s). All such information will be subject to and processed in accordance with the relevant payment gateway service provider’s / third party’s terms and conditions.

Customer support information

  • Examples of Personal Information collected: Questionnaire data in respect of personal attributes of the purchaser – for example: [skin type, gender, age, skin issues, lifestyle specifications]
  • Purpose of collection: To provide customer with product recommendations for their benefit.
  • Source of collection: Collected from you.
  • Disclosure for a business purpose: It is kept only for internal purposes (including for developing and marketing our products) and not shared with anyone.

Collecting Non – Personal Information

We may collect non-personal information, i.e., information that does not identify a specific end user and may be picked up automatically and without being explicitly provided by you, but during your interaction with the Site, including URLs of the websites visited by the User before or after the Site, Internet service provider/ IP Address, Type of internet browser and operating system used for accessing the Site, Geographical location and Log files and cookies. Such non-personal information is used by us for troubleshooting connection problems, administering the Site, analysing trends, gathering demographic information, determining frequency of visits to the Site, average length of visits, pages viewed during a visit, and for complying with applicable laws and cooperating with law enforcement activities.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • We use Razorpay as our payment gateway partner. You can read more about how Razorpay uses your personal information here:
  • We also share your information with our courier and logistics partners to to enable them to fulfil your orders.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Personal information of the users will not be sold or otherwise transferred to unaffiliated third parties unless otherwise stated at the time of collection or without the approval of the user, as the case may be. However, we might share, exchange and disclose information to our affiliates and / or group companies, agents or to any third-party service provider to deliver you products and services in the manner agreed by you.

We may disclose your information to any successor-in-interest of ours, such as a company that acquires us. In the event we go through a business transition, such as a merger or acquisition by or with another company, or sale of all or a portion of our assets, your information will likely be among the assets transferred. You will be notified via email or by a notice on the Site of any such change in ownership or control of your information. We may also share any and all information (whether received from you or otherwise pertaining to you) to comply with, any applicable law, regulation, legal process or governmental request, or for the purposes of limiting fraud, or in connection with an audit or the sale of Company to a third party (provided that in case of the latter, only such information shall be shared from which a specific end user cannot be individually identified).

We may collect user feedback, reviews and comments regarding the Site/ products provided by us from you. Any such feedback, reviews or comments provided by you are not treated as confidential and may be freely disclosed or published by us, including for marketing purposes.


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. Use of this information helps us identify you in order to make our web portal more user friendly. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We might also use this information to display advertising from third party companies. We might also use other technology to determine and analyse how you interact with our portal and employ some third-party agencies to use the data on our behalf.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Consent to Contact

You authorise us to contact you via call or message or electronic mail or any other mode of communication regarding our products and services (including promotional material) and you hereby waive the right to disable such transaction and promotional communication (by setting up a Do Not Disturb request with your telecommunications provider or otherwise).

Information Security

We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. To achieve the same, we use reasonable security practices and procedures as mandated under applicable laws for the protection of your information. Some of the safeguards we use are firewalls and data encryption using SSL, and information access authorization controls to protect your information. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third-party access or other acts of third parties, or acts or omissions beyond our reasonable control. However, you understand and accept that there is no guarantee that data transmission over the internet will be completely secure and that any information that you transmit to us is at your own risk.

You are also responsible for maintaining the secrecy of your passwords, email address and other account details at all times. Under no circumstances should you undertake to, or actually disclose your password to anyone or keep any written or other record of the password such that a third party could access it.

Third Party Links

The Site may contain certain advertisements/hyperlinks to other platforms, applications, content or resources. We do not have any control over such platforms, their privacy practices or the content of the links, and therefore we have no responsibility or liability for the manner, in which these organizations that operate such platforms/links may collect, use or disclose, secure and otherwise treat your information. These links to third party platforms are provided only for your convenience, and as such, you may access them at your own risk. We shall in no way be responsible or liable for any loss or damage, which you may incur in dealing with third party platforms/links, even if they have been advertised / mentioned on our Site.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

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